If 2011 is the year for you to jump in to the social media pool, start with an e-mail newsletter.
This may seem like strange advice. After all, bloggers were already heralding the death of e-mail in 2007. So why would I suggest that now, in 2011, you wait to build a Facebook presence until after you have a newsletter?
Because the rumors of e-mail death are vastly overstated.
In fact, unless your supporters are mostly teenagers, e-mail is your best bet for sending messages that actually get read. Continue reading