In their constant search for perfection–or just total inability to leave well enough alone, Facebook has re-envisioned formerly-known-as fan-pages. From my article about the changes on Handshake 2.0.

If you’ve logged onto Facebook since April 21, 2010, you’ve likely noticed Facebook fans are a thing of the past.  Now, instead of becoming a fan, page visitors click the thumbs-up button to “like” a page.  The good news is this lighter-weight action could mean more connections for businesses – after all, it’s easier to “like” something than to “love” it.  That having been said, some adjustments may be necessary for businesses to make the most of this change.

Come on over to read the whole thing and join the discussion.  Hope to see you there!