I love musical theatre.
I’ve loved it my whole life (well, except for a couple of years in college when it was very NOT COOL for theatre majors to enjoy “popular theatre”) and have committed the librettos of many shows to heart.
Having lived with these shows as a part of my life for so long, I was amazed to notice (since I started the Remarkable Marketing Blueprint), that many of my favorite songs illustrate key marketing strategies!
So as a bit of a holiday break for the other musical theatre fans out there, Marketing 101–the musical!
Unique Selling Proposition
If you want to have some fun with your marketing friends, start referring to their USP as a “gimmick”. Be ready to duck.
Secret Info and Social Proof
The King and Duke in Big River make yellow-highlighter marketers look like Mother Teresa, so I’m certainly not suggesting you follow their example on the “trick people into giving us money” front.
Works Today, Flops Tomorrow
Life is a series of temporary conditions (that seem permanent at the time). Beyond the personal value of going with the flow, good marketers realize what works today won’t work tomorrow. Naomi at IttyBiz explains the same concept with cupcakes–but without the fabulous Avenue Q reference.
Do you see marketing strategies popping up in strange places? Share your favorites in the comments.
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