In my introduction post, I indicated we were just starting to think about fundrasing at Mach 30. That’s not exactly true. We’ve been talking about it for while. We are accepting donations, and have raised a little bit money.
We just can’t seem to build any momentum. Part of the problem is time. I’ve never seen a nonprofit with enough time and resources to do all that they wanted to do–and that problem is intensified in all volunteer organizations. This long to-do list makes it easy for the things we don’t really know how to handle to go from the back burner to being pushed right off the back of the stove.
I also don’t think it’s a matter of technical expertise. On the surface at least, none of the individual strategies nonprofits use to raise money seem especially difficult. When we talk about the need to raise money in board meetings we get very excited, we schedule meetings to decide how to move forward. This is where we get stuck. We start talking about fundraising, which leads to a discussion about target markets and then marketing in general. That discussion leads to a discussion of programing, and then we start drafting a budget. After an hour or so of that conversation, it’s hard to remember where we started. It is like grabbing a rope in the middle and then trying to follow it to the end, only to discover there is no end but rather a seamless loop.
In order to move forward, we need a concrete place to start.
- Organize existing resources and fundraising ideas into a useful format
- Read Chapters 2-3 of the NOLO Fundraising Guide*
- Propose a concrete next step toward a concrete, actionable fundraising plan.
How much organizational structure in terms of marketing, programing and budgeting needs to be done before launching a fundriasing campaign?
Where are you on your fundraising journey? Share your plans and ask your questions in the comments or on the Facebook page.If this post was helpful, please sign up for e-mail updates at the top of the page, or add this blog to your RSS feed .
*We are also using the NOLO guide for How to Form a NonProfit Corporation and can’t say enough good things about the series.