Many nonprofits are famous for doing their work with almost no resources. It’s an impressive trick, especially in lean times, but this attitude can also negatively impact long-term success.
Nonprofits working in this way often tell themselves this story: Our community doesn’t understand or appreciate our work, so we can’t ask them for more support. Therefore, we have no choice but to continue to do what we can with what we have. Our best option is to scrape together the tiny bits of funding and support we have and cobble them together into something that sort of works.
So what’s wrong with this story?
It trains you, your organization, and your supporters, to keep your heads down. What starts as “they don’t get it” quickly morphs into “we must not deserve more” or perhaps, the more dangerous “we don’t need more.” When that happens, it’s easy to believe where you are now is as far as you will get. You are doing as much good as is possible.
But that’s not really true, is it?
The Power of Imagination
What would happen if you changed your story? What if you were to let go of a scarcity mindset and dream about what you could do with more?
A whole new picture might emerge. A scary and exciting picture of your organization making an impact unlike anything you ever thought possible.
Ironically, it is that lack of belief, not a lack of money, that really keeps you from doing more.
A Holiday Experiment
Imagine your organization as a child going through catalogs* to develop a wish list. Create a list or, even better, a college of your dreams for the future of your organization.
The key to this exercise is to remove judgement from the dreaming phase. Keep dreaming until you get past your usual ideas to the “crazy” ones. Don’t judge the ideas, don’t focus on the resources you lack, don’t worry about the details. Just dream.
Then, when you are really excited about what’s possible, gather your leadership team and re-do your strategic plan. This time, don’t start with your current resources or what you did last year. Start with your wish lists. Pick the one or two items that light up the faces of your whole team– if someone bounces in their chair, even better. From there, figure out what you need to make that dream possible.
That’s the new goal.
The last step is to use your usual planning process to decide what to do this year to move closer to your dream.
We are barely raising enough money to support our current programs, how are we going to fund something bigger?
That’s where the enthusiasm part comes in. There is a huge difference between asking your supporters to help pay your electric bill and asking them to invest in a better future for their community. The first is a “duty” to be avoided if possible, and the second is an opportunity to be seized.
By giving your supporters a reason to get excited, you also give them a reason to open their checkbooks.
What’s your greatest wish for your organization? What do you need to get there?*I know this metaphor dates me, but looking through catalogs and imagining all the cool stuff I might get for Christmas was almost as fun as opening actual gifts.