Remember when I told you using stories is a good way to illustrate a difficult concept? Today, I’m going to follow my own advice.
Once upon a time. . .
Ok, more like last week, there was a woman named Crystal who had a problem.
Crystal opened a pole dancing studio in a small Texas town. She was an experienced pole dancing teacher and she knew pole dancing was good exercise. She also knew there were women in her town who would enjoy the classes she had to offer because exercise was important to them and traditional forms of exercise were fairly boring.
The problem was the small town where Crystal lived was full of devoutly Christian people. As a Christian herself, Crystal wasn’t interested in changing that–but traditional views of Christianity and traditional views of pole dancing didn’t go together very well. Crystal knew in order for the women in her town to try pole dancing she would have to help them think about it in very non-traditional ways.
Her first idea was important, if a little obvious. Maybe, I should offer some classes for free, she thought. That way women who are afraid they won’t be any good at it can try it without spending any money. Once they get a taste of it, I know they will want to continue.
Crystal knew the money barrier was only part of the problem. The real issue is pole dancing is associated with stripping, and stripping is not something good Christian women do. Therefore she needed a way to break the association between pole dancing and strippers and create an association between pole dancing and something central to Christianity.
Pole Dancing for Jesus was born. On the second Sunday of each month, Crystal offers the free class after Sunday services. Instead of traditional dance music, the students dance to upbeat, contemporary Christian music.
Now, women who are curious about pole dancing have a way to try it out. The “for Jesus” part provides the bridge they needed to be able to sample the classes without starting rumors about the preschool teacher becoming a stripper. Once the “for Jesus” classes take off the pole dancing-stripper connection will lose steam and taking the regular pole dancing classes won’t be such a big deal.
Crystal is happy. Her new students are happy. Her students’ neighbors might be a little less happy since that’s one less thing to gossip about, but they are not part of Crystal’s target market so for the sake of this story their happiness is not very important.
What keeps your potential supporters from joining your cause? Share your insurmountable barrier below and we’ll help you come up with your own “Pole Dancing for Jesus” style solution*.
*No actual pole dancing required.