Some of you may have noticed this post is late.
It’s not because I’ve been vacationing on a tropical island. In fact, I spend more time on this week’s blog post than I have in quite some time.
The idea was a good one– Why blogging is awesome and more nonprofits should do it.
I’ve never written about blogging here so it’s definitely not an over-done topic, and it’s useful because blogs are an under-utilized resource for most nonprofits*.
Should have been a slam-dunk.
And yet, after 16 or so hours of writing, rewriting and maybe a bit of pouting, I still didn’t have anything worth publishing.
For reasons that are not yet clear to me this seemingly easy post was just NOT. GOING. TO. HAPPEN.
Why am I telling you this?
I spend a lot of time here touting the benefits of social media and online communication. I remind you that its easy to get started, mistakes are usually easy to fix, and that you are much better off engaging your people in conversation, than trying to maintain your illusion of control.
All of those things are true. And yet there will be days when:
- finding time to engage on Twitter would mean missing dinner with your kids three nights in a row–and so conversations get missed and mentions go unanswered.
- all the good intentions in the world aren’t enough to make the newsletter go out on the 3rd Tuesday of the month. In fact, sometimes monthly newsletters would be more accurately called, “nine, maybe ten issues a year” newsletters.
- a seemingly easy blog post eats up most of a week and then still isn’t publishable.
Help Each Other Avoid the Perfection Trap
*Bonus: Turns out John Haydon has been thinking about nonprofit blogs this week as well. Check out his post on the subject while I figure out what’s wrong with mine 🙂