Do you believe the only way to become a thought leader in your field is to express yourself in as dry a manner as possible?
Do you use data or graphs your audience won’t be able to read so your opinion seems well-researched?
Do you obfuscate your meaning with words like obfuscate to make yourself feel smarter?
Do you wonder why you have a hard time bringing outsiders into your fold?
Unless you work in web development, gaming, or some corners of the internet marketing sector, the answer to these questions is most likely yes. It also explains why if I were to sum up my consulting practice into one sentence it would be:
Stop sapping the awesome out of your inherently amazing work.
I don’t mean to suggest that there isn’t a time and place to get down and dirty with data, or that your policy wonk persona doesn’t deserve a place at the table.
Just keep in mind that as long as you and your organization value “brilliant” over “welcoming” your people will admire you from afar (or ignore you all together) because you make them feel stupid.
What’s your take on the connection between boring and serious? Is it necessary? Is it helpful? Does it depend on your field? Your Audience?
I’m (obviously) biased here so don’t be afraid to disagree–you can bring your data if I can bring a lol cat.