Avoid This Marketing Mistake!

Photo taken overlooking Bburg.

I never miss a chance to share photos of Blacksburg

Do you know what’s worse than lack luster marketing?  Marketing that makes promises your organization can’t fulfill.

Case in point:  I’m in Blacksburg, Virginia, this week staying in a hotel that is fulfilling all of our basic needs at a reasonable price.

And yet, we will never stay here again.

Thanks to the hotel’s website that promised an amenity filled room “perfect” for an extended stay, we checked in with high expectations.  Those expectations have been dashed at almost every turn.  I’ll spare you the details about the lack of hangers, broken HBO, ridiculous excuse for towels, and “kitchenette” without dishes and skip right to the two lessons you can apply to marketing your nonprofit organization. Continue reading

Nonprofit Marketing Storytime: Pole Dancing for Jesus

FG pole dancing studio

The problem: Filling this studio with Christian women

Remember when I told you using stories is a good way to illustrate a difficult concept?  Today, I’m going to follow my own advice.

Once upon a time. . .

Ok, more like last week, there was a woman named Crystal who had a problem.

Crystal opened a pole dancing studio in a small Texas town.  She was an experienced pole dancing teacher and she knew pole dancing was good exercise.  She also knew there were women in her town who would enjoy the classes she had to offer because exercise was important to them and traditional forms of exercise were fairly boring. Continue reading

Enchantment for Non-profits: A Book Review

The core purpose of this blog is teach Third Tribe style marketing techniques to nonprofit leaders so they can connect with their right people and change the world.  So you can imagine how exited I was to hear not only had Guy Kawasaki written a book subtitled:  “The Art of Changing Hearts, Minds and Actions” but also that he was sending me an advanced copy of the book to review on the blog.

I was not disappointed.

The book is an easy and engaging read, and while the examples lean heavily toward how to use enchantment techniques to build excitement and loyalty around products, the concepts absolutely translate to our realm.  For example: Continue reading

How to use stories in nonprofit marketing

Image by Cockburn Libraries via Flickr

stories are not just for children

Those of us in the nonprofit marketing business are hot on stories.  In fact, you’d be hard pressed to find any nonprofit marketing advice on the web these days that doesn’t mention, at least in passing, how important it is to incorporate stories into your marketing.

The problem is, we sometimes leave out the “How am I supposed to do that?” part.  To help rectify that oversight, here are four specific ways nonprofit organizations can use stories to better connect with their people. Continue reading

Free Newsletter Audits for Generosity Day

Anthropomorphic Valentine, circa 1950-1960

Image via Wikipedia

I’m guessing you are well aware (for good or ill) that today is Valentine’s Day.

Did you know it’s also “Generosity Day”?

From the blog of Generosity Day fonder, Sasha Dichter:

I want all my readers to hear first.  This Monday, Valentine’s Day, is going to be rebooted as Generosity Day: one day of sharing love with everyone, of being generous to everyone, to see how it feels and to practice saying “Yes.”  Let’s make the day about love, action and human connection – because we can do better than smarmy greeting cards, overpriced roses, and stressed-out couples trying to create romantic meals on the fly.

As my contribution to the cause, I’m extending the offer I made to my newsletter subscribers this month, to you: Continue reading