Art is for Everyone

This week’s summer showcase post is by  Abby Esparza, an art teacher who lives near Houston, TX.  I’m excited to share it with you first because Revelry Painting Parties sound like a great way to spend an afternoon, but perhaps more importantly, because her story illustrates how when you open yourself up to trying new things, you also hold the door open for the people around you to do the same.  

As an adult, it’s funny for me to remember how the years between being a freshman and graduating from high school seemed eternal.  In those four years I was “forced” to learn about all sorts of things from physical science to history to geometry.  I didn’t appreciate my free education at the time–in fact I sometimes complained about it.  I even took the classes I wasn’t forced to take for granted: cooking, photography, and, my favorite, art.

If you are anything like me, time has sped up a lot since high school and all of a sudden you look around to find yourself smack dab in the middle of adulthood.  As a result of this whirlwind of life, we lose track of those things we loved to do in our youth. For many art is one of the elements of our “past life” that it is hard to get back into as an adult. Continue reading

How to increase demand for art


I don't know what this chart says, I was just feeling left out of the hard-core elements of the conversation

The theatre arts world opened a giant can of worms last week at the #newplay convening hosted by Arena Stage.  Rocco Landesman, and Diane Ragsdale led a conversation directly addressing one of the nonprofit arts sector’s unmentionables:  the mismatch that currently exists between supply and demand for not-for-profit arts organizations in our country.  Rocco went on to assert this mismatch cannot be balanced by increasing demand–supply must also be addressed.

Thanks to the power of Twitter, the conversation moved outside the walls of Arena Stage and is being held in every corner of the theatre (and increasingly arts) world  with an Internet connection. Continue reading

Stop Marketing to the General Public: Performing Arts Edition

Waiting for Godot set at Theatre Royal Haymark...

Image via Wikipedia

I’m on a mission to remove two words from every marketing plan on the planet– General Public.  Here’s why:

The general public isn’t a demographic – it’s just a short-hand term for people we don’t know. Attempting to influence people we don’t know is a good way to spend a lot of energy and a lot of cash for very little reward.  Click here to read the rest at Handshake 2.0.

In the linked post I focused on why businesses should avoid the general public (because Handshake 2.0 is  a business centered site) but like a lot of for-profit advice, it absolutely, 100% applies to nonprofits. That goes double for performing arts organizations. Continue reading