I’m so excited to introduce you to Deanna Lohnes, this week’s guest blogger in our summer of small voices series. Deanna teaches solopreneurs and small businesses to create effective marketing messages. Deanna owns Parlance Media parlancellc.com. Stop by the blog and say hello. When she isn’t building success with smart business owners, she is lounging in a boat or on the beach.
The biggest fear of anyone with a message is that they will speak and no one will listen. Bloggers pour blood sweat and tears into a post … then nothing. Crickets.
The best way to amplify your message is through community. The best way to build community is to show your audience that you care about what is important to them. Whenever you broadcast a message, make sure you are talking to the person your audience believes themselves to be. Don’t talk to urban women 25-45 with college educations. Talk to liberal women who care about the environment and love animals. When you consider your target market, go beyond census data. Consider what they care about. Continue reading