4 (more) lessons from a successful Kickstarter Campaign

Kick starter

Get it?

As you might have gathered from the relative lack of activity here in the past couple of weeks,  my head has been somewhere else.   Specifically, it’s been over here in Kickstarter land.

I’m happy to report that the effort paid off, and as of last week, Mach 30 successfully met its fundraising goal.  More importantly (for you at least) we learned 4 more Kickstarter lessons since my last post.

Enjoy!

A good campaign generates more than money

A sprout in a lightbulb.

Image via Wikipedia

Like most people, we found our way to Kickstarter because we had a project and needed money.  We were pleased to discover our backers and potential backers had a lot more than just cash to offer. Continue reading