I’m starting a new series! The more work I do with non-profits around social media, the more I realize the biggest barrier between non-profits and social media success isn’t learning how to use the tech, it’s figuring out how to achieve traditional marketing goals in a new media culture. The purpose of this series is to help nonprofit leaders like you make that leap.
Become an Active Community Member
I’m starting the series here because social media success is only possible after you integrate yourself into an existing community (or build your own). The rest of my advice will fall flat if the community piece isn’t in place first. Unfortunately, it’s also the piece of advice nonprofit leaders are most likely to skip. Continue reading