Used correctly, Twitter is arguably the most powerful social media tool for making connections and spreading messages. And yet, it’s been dismissed as pointless by giant swaths of the population. You know why?
There is an invisible barrier between those who use Twitter effectively and those who just don’t get it. That barrier best described as Twitter culture.
Understanding Twitter Culture
Twitter is not a classroom, podium, billboard or giant, personal megaphone. It’s not even an intimate soiree with your best friends. It’s a giant party with 150 million guests all talking about different things with different people at different times. That makes it a great place to meet friends of friends or overhear interesting conversations. It’s also a great place to connect with strangers who share common interests. You just have to know how to work the system.
Just like at real parties, there are ways to use Twitter as a platform for turning strangers into friends, clients and business partners. There are ways for news to spread like wildfire from one room to the next.
On the other hand, it’s also possible to make a giant fool of yourself or to feed your secret fear that no one likes you.
It all comes down to your behavior.
The good news is, the people you want to connect with on Twitter, also want to connect with you. All you have to do is find your people and let them know you aren’t a jerk. Here are some tips for getting started. Continue reading