One of the best parts about owning a business called “Low Hanging Fruit Communications” is I get to work with people and organizations who are just starting out. People at the beginning of their journey are optimistic, joyful, and vibrant. Often they put off so much positive energy it’s possible to start feeling more hopeful just by standing next to them. It’s a joy.
Eventually, that first burst of enthusiasm and inspiration wears off and fear and doubt seep in. Plans that seemed obvious now are riddled with difficulty. The money doesn’t flow. No one seems to “get” what you are trying to accomplish. It’s here that most people start to worry that they’ve “wandered off the path”
Nothing could be further from the truth. Continue reading