A Marketer’s Guide to Winning:  Lessons from NAMPC 2011

I spent the beginning of this week with my fellow arts marketing peeps at the National Arts Marketing Project Conference in Louisville.  For a person who does most of her work in a home office surrounded by cats and books, it was great to be in the same room with so many amazing people with great ideas.  It was also great to be able to tweet at the dinner table without subterfuge, but that’s another post. . .)

Let me explain. No, there is too much. Let me sum up.

I had every intention of coming home from this conference and sharing what I learned in great amounts of detail.

I’ll pause for a moment to give those of you who spend a lot of time at conferences time to stop laughing.

Let’s just say it was amazing, you can get some of the flavor of the event from the  #nampc twitter hashtag, you can download many of the presentations here, and watch the archived versions of the keynote speeches here.

But really, you had to be there.

So instead of the blow-by-blow, I’ll go back to my competitive forensics roots and examine the conference theme, Winning Audiences through three different lenses. Continue reading