This post is part of a series. Catch up on other secrets to social media success here.
People are selfish.
Even the amazingly generous people who give their time and treasure to help support your cause are fundamentally selfish.
You and I? Absolutely selfish.
Ironically, this constant in human nature can actually help you and your organization attract more attention online and ultimately create more good in the world–you just have to know how to harness it. Continue reading