The Baby Groundhog Guide to Organizational Decision Making

If you work with people, eventually some of them are going to make suggestions.  Most of the time, those suggestions will be made with the best of intentions.  And yet, sometimes following said advice will be the best thing that ever happened to you or your organization, and sometimes it will lead to unmitigated disaster.*  So how do you determine when to listen and adapt and when to smile and nod?

Bring on the Baby Groundhogs!

The groundhogs in this video live in my backyard.  As you can see, I’m pretty excited about it.  When they first showed up I called two moms to tell them about it. Continue reading

Avoid This Marketing Mistake!

Photo taken overlooking Bburg.

I never miss a chance to share photos of Blacksburg

Do you know what’s worse than lack luster marketing?  Marketing that makes promises your organization can’t fulfill.

Case in point:  I’m in Blacksburg, Virginia, this week staying in a hotel that is fulfilling all of our basic needs at a reasonable price.

And yet, we will never stay here again.

Thanks to the hotel’s website that promised an amenity filled room “perfect” for an extended stay, we checked in with high expectations.  Those expectations have been dashed at almost every turn.  I’ll spare you the details about the lack of hangers, broken HBO, ridiculous excuse for towels, and “kitchenette” without dishes and skip right to the two lessons you can apply to marketing your nonprofit organization. Continue reading

Nonprofit Marketing Storytime: Pole Dancing for Jesus

FG pole dancing studio

The problem: Filling this studio with Christian women

Remember when I told you using stories is a good way to illustrate a difficult concept?  Today, I’m going to follow my own advice.

Once upon a time. . .

Ok, more like last week, there was a woman named Crystal who had a problem.

Crystal opened a pole dancing studio in a small Texas town.  She was an experienced pole dancing teacher and she knew pole dancing was good exercise.  She also knew there were women in her town who would enjoy the classes she had to offer because exercise was important to them and traditional forms of exercise were fairly boring. Continue reading

How to use stories in nonprofit marketing

Image by Cockburn Libraries via Flickr

stories are not just for children

Those of us in the nonprofit marketing business are hot on stories.  In fact, you’d be hard pressed to find any nonprofit marketing advice on the web these days that doesn’t mention, at least in passing, how important it is to incorporate stories into your marketing.

The problem is, we sometimes leave out the “How am I supposed to do that?” part.  To help rectify that oversight, here are four specific ways nonprofit organizations can use stories to better connect with their people. Continue reading