Want to Try Something New?

As some of you know, I dumped my monthly newsletter in June to try a new experiment.  So far, it’s working out pretty well so I’m sharing it with you here.  If it sounds like fun, I’d love to have you subscribe.  If it sounds like something you could modify for your own work, feel free to “steal” the idea and run with it! 

I’ve noticed a recent trend in the way I read my e-mail: I rarely make it to the end of long messages.

Maybe my attention span is starting to go, or maybe it’s because I read so much of my e-mail on my phone, but whatever the reason, after about 300 words, I close the message telling myself I’ll come back to it “later.”

Except, later usually means never.

It occurred to me that if I feel that way about e-mail you might be noticing that same problem with say, e-mail newsletters with “monthly on-line communications advice.”

To that end, I’ve decided to try something new. Instead of sending one long article each month, I’d like to send you a short “prompt” each week.

One week’s e-mail might include a short challenge designed to help you improve your social media presence. The next week it could be an activity to help you get out of your own way, overcome resistance, or be nicer to yourself.

The unifying factor is that each one will invite you to take a simple (if not easy) step just outside your current comfort zone, in order to help move you just a little closer to your goals.

Oh, and each message will be short enough to read on your phone between meetings.

Sound like fun?  Click here to subscribe!

Need some convincing?  Check out a couple of the messages you’ve missed.

Newsletter as Social Media

Image via Wikipedia

Get ready, get set. . .

If 2011 is the year for you to jump in to the social media pool, start with an e-mail newsletter.

This may seem like strange advice.  After all, bloggers were already heralding the death of e-mail in 2007.  So why would I suggest that now, in 2011, you wait to build a Facebook presence until after you have a newsletter?

Because the rumors of e-mail death are  vastly overstated.

In fact, unless your supporters are mostly teenagers, e-mail is your best bet for sending messages that actually get read. Continue reading