Social Media Success Series: Take Advantage of Selfishness

How we all secretly feel we ought to be treated

How we all secretly feel we ought to be treated

This post is part of a series.  Catch up on other secrets to social media success here.

People are selfish.

Even the amazingly generous people who give their time and treasure to help support your cause are fundamentally selfish.

You and I?  Absolutely selfish.

Ironically, this constant in human nature can actually help you and your organization attract more attention online and ultimately create more good in the world–you just have to know how to harness it. Continue reading

How to use stories in nonprofit marketing

Image by Cockburn Libraries via Flickr

stories are not just for children

Those of us in the nonprofit marketing business are hot on stories.  In fact, you’d be hard pressed to find any nonprofit marketing advice on the web these days that doesn’t mention, at least in passing, how important it is to incorporate stories into your marketing.

The problem is, we sometimes leave out the “How am I supposed to do that?” part.  To help rectify that oversight, here are four specific ways nonprofit organizations can use stories to better connect with their people. Continue reading

A Free Donor Management Database that works?

The goal of Low Hanging Fruit is to help you find simple, affordable solutions to the problems that stand between you and fulfilling your mission.  I am especially happy when I can recommended free solutions that really work–unfortunately, as Pamela Grow is fond of pointing out, sometimes the free solution means you get what you pay for.

Until recently, most free donor databases fell into the “you get what you pay for” category.

Most databases optimized for fundraising purposes are really expensive, difficult to learn, or both.   There are some free options, but they often have limited capability and, unless one is willing to delete donor records, most free solutions will only get you so far.

Through the Salesforce Foundation, non-profits have free access to the company’s commercial product – which is certainly robust enough to handle the needs of most non-profits – but because it was designed for sales teams, translating it for use in non-profit situations can be difficult.

Now, thanks to a partnership with Click & Pledge, that’s no longer the case.  Click Here to read the rest at Handshake 2.0 Continue reading

How to increase demand for art

Discrete-supply-and-demand

I don't know what this chart says, I was just feeling left out of the hard-core elements of the conversation

The theatre arts world opened a giant can of worms last week at the #newplay convening hosted by Arena Stage.  Rocco Landesman, and Diane Ragsdale led a conversation directly addressing one of the nonprofit arts sector’s unmentionables:  the mismatch that currently exists between supply and demand for not-for-profit arts organizations in our country.  Rocco went on to assert this mismatch cannot be balanced by increasing demand–supply must also be addressed.

Thanks to the power of Twitter, the conversation moved outside the walls of Arena Stage and is being held in every corner of the theatre (and increasingly arts) world  with an Internet connection. Continue reading