Do You Equate Boring with Serious?

Do you believe the only way to become a thought leader in your field is to express yourself in as dry a manner as possible?

Do you use data or graphs your audience won’t be able to read so your opinion seems well-researched?

Do you obfuscate your  meaning with words like obfuscate to make yourself feel smarter?

Do you wonder why you have a hard time bringing outsiders into your fold?

Unless you work in web development, gaming, or some corners of the internet marketing sector, the answer to these questions is most likely yes.  It also explains why if I were to sum up my consulting practice into one sentence it would be:

Stop sapping the awesome out of your inherently amazing work. Continue reading