How the Kardashians Can Amplify Your Message

I’m so excited to introduce you to Deanna Lohnes, this week’s guest blogger in our summer of small voices series.  Deanna teaches solopreneurs and small businesses to create effective marketing messages. Deanna owns Parlance Media parlancellc.com. Stop by the blog and say hello. When she isn’t building success with smart business owners, she is lounging in a boat or on the beach.

The biggest fear of anyone with a message is that they will speak and no one will listen. Bloggers pour blood sweat and tears into a post … then nothing. Crickets.

The best way to amplify your message is through community. The best way to build community is to show your audience that you care about what is important to them. Whenever you broadcast a message, make sure you are talking to the person your audience believes themselves to be. Don’t talk to urban women 25-45 with college educations. Talk to liberal women who care about the environment and love animals. When you consider your target market, go beyond census data. Consider what they care about. Continue reading

Social Media is not about Technology

If there was one social media “truth” I could secretly implant into the brains of every nonprofit leader reading this blog, that would be it.

Yes, virtual relationships take a bit of getting used to.  Yes,  there is some new vocabulary.  And yes, there are different buttons to push– but the hard part?  Nonprofits and Local Businesses already have that part down:

Now that it’s clear social media isn’t a fad, “big” businesses are learning how to “listen” to their customers, “open two-way communication channels” and demonstrate that they “care” through their new social media strategies.

Local business owners are working really hard not to roll their eyes.

The same can be said of nonprofits–and so the same advantages can apply.   Check out the rest of the article about social media and local business at Handshake 2.0, and then come back and share your thoughts how the advice does (and does not) translate to your work as a nonprofit leader.