Social Media Success Series: 7 Tips for Creating Viral Content

154 Blue Chrome Rain Social Media Icons

Image by webtreats via Flickr

This post is part of a series.  Catch up on other secrets to social media success here.

It’s ok to admit it–we’ve all been there.  At one time or another almost every organization’s social media strategy  basically boiled down to “we’ll make a video that goes viral and then everyone will know and love us.”

As many of us have learned the hard way, setting out to create a single video that goes viral and solves all of our marketing and fundraising challenges doesn’t count as a social media strategy–it counts as a pipe dream.  That having been said, creating the right content and sharing it in the right way can help you build a support base.  These seven tips will help you get started. Continue reading

Online Fundraising for Tiny Nonprofits: A Case Study

Nonprofit fundraising is never easy, but it’s a special kind of difficult for tiny, all volunteer organizations.  The people responsible for fundraising in these organizations generally have little or no experience or training to support their efforts.  It’s also difficult to teach themselves the skills they need since fundraising training resources tend to focus on organizations with professional staff and a donor base far beyond their own.

Therefore, I’m always excited to see examples of tiny organizations coming up with creative ways to start raising the money they need to move up into the “small nonprofit” category.

This is one of those stories. Continue reading

Social Media Success Series: Become an Active Community Member

I’m starting a new series! The more work I do with non-profits around social media, the more I realize the biggest barrier between non-profits and social media success isn’t learning how to use the tech, it’s figuring out how to achieve traditional marketing goals in a new media culture.  The purpose of this series is to help nonprofit leaders like you make that leap.

Become an Active Community Member

In social media, giving comes before receiving

In social media, giving comes before receiving

I’m starting the series here because social media success is only possible after you integrate yourself into an existing community (or build your own).  The rest of my advice will fall flat if the community piece isn’t in place first.  Unfortunately, it’s also the piece of advice nonprofit leaders are most likely to skip. Continue reading

Social Media for Nonprofits: The good, the bad and the ugly

The Good, The Bad And The Ugly

Image by Kaptain Kobold via Flickr

I love social media.  I also know using it effectively is a powerful advantage for the nonprofits who make the investment. Thanks to that enthusiasm, I sometimes gloss over the medium’s downsides. So when Katya Andresen called for “good, bad, and ugly” posts for the March Nonprofit Blog Carnival, I knew it was time to paint a more complete picture of social media for nonprofits. Continue reading

How to Use Twitter Effectively

Image by dpstyles™ via Flickr

Photo representation of Twitter

Used correctly, Twitter is arguably the most powerful social media tool for making connections and spreading messages.  And yet, it’s been dismissed as pointless by giant swaths of the population.  You know why?

There is an invisible barrier between those who use Twitter effectively and those who just don’t get it.  That barrier best described as Twitter culture.

Understanding Twitter Culture

Twitter is not a classroom, podium, billboard or giant, personal megaphone.  It’s not even an intimate soiree with your best friends.  It’s a giant party with 150 million guests all talking about different things with different people at different times. That makes it a great place to meet  friends of friends or overhear interesting conversations.  It’s also a great place to connect with strangers  who share common interests.  You just have to know how to work the system.
Just like at real parties, there are ways to use Twitter as a platform for turning strangers into friends, clients and business partners.  There are ways for news to spread like wildfire from one room to the next.

On the other hand, it’s also possible to make a  giant fool of yourself or to feed your secret fear that no one likes you.

It all comes down to your behavior.

The good news is, the people you want to connect with on Twitter, also want to connect with you.  All you have to do is find your people and let them know you aren’t a jerk.  Here are some tips for getting started. Continue reading