How to use stories in nonprofit marketing

Image by Cockburn Libraries via Flickr

stories are not just for children

Those of us in the nonprofit marketing business are hot on stories.  In fact, you’d be hard pressed to find any nonprofit marketing advice on the web these days that doesn’t mention, at least in passing, how important it is to incorporate stories into your marketing.

The problem is, we sometimes leave out the “How am I supposed to do that?” part.  To help rectify that oversight, here are four specific ways nonprofit organizations can use stories to better connect with their people. Continue reading