A Tale of Two Mentors

I had two professors in undergrad whose shared guidance let me to exceptional growth in the four years I spent with them.  Either of them on their own would have been a benefit to my education, but the power of their mentorship styles combined was amazing.

The first professor was the theatre department chair and taught many of my classes.  Because I worked in the Speech/Theatre Office as well as served as the House and Box Office Manager for department productions, I spent a lot of time with Jeff.  Every time I saw him (it seemed) he had a new project, and that project’s success usually required my attention.  Often, it also required skills I didn’t have (yet).

As far as I could tell it never occurred to Jeff that I might not know how to do the work he asked me to do.  He assigned it and crossed it off his list as done–in full confidence that I’d figure it out.

He was almost always right.  There were certainly a couple of embarrassing mistakes, (beautiful audition posters with the wrong date on them come immediately to mind) as well as a project or two I just didn’t do in hopes he’d forget about them.  In those cases he never yelled.  He just insisted I personally fix each resulting problem.  It was exhausting–and exhilarating.

I could not have asked for more opportunities to do “real” work as an undergraduate.  Because of his unreasonable levels of confidence in what I could do I finished my baccalaureate degree with work experience that rivaled some graduate students.

And yet, all that pushing to continually do more might have been too much on its own.  Luckily I had another mentor with a completely different approach. Continue reading

How to Shoot your Nonprofit in the Foot

Roadblocker

Is this what's standing between you and your supporters?

I’m taking two friends to see a show at a local theatre this weekend.  They are both theatre fans who recently graduated so it seemed like a good gift.

While we have settled on a date and time, I do not have tickets.

I tried to get tickets.  I went to the website, cringed at the $4 per ticket “convenience” fee for ordering on-line or via the phone but attempted the on-line route anyway–the site was down.

According to the website, the box office was open that afternoon so I got in my car and drove downtown–only to be told the box office was not open–but I could come back that evening to get tickets. . . .

So now, I’m just crossing my fingers and hoping the show won’t be sold out and I can buy our tickets the night of the show.

The really crappy part

Unless you are me, this story is not sad because of the hour I spent trying (and failing) to get tickets. Continue reading

How to increase demand for art

Discrete-supply-and-demand

I don't know what this chart says, I was just feeling left out of the hard-core elements of the conversation

The theatre arts world opened a giant can of worms last week at the #newplay convening hosted by Arena Stage.  Rocco Landesman, and Diane Ragsdale led a conversation directly addressing one of the nonprofit arts sector’s unmentionables:  the mismatch that currently exists between supply and demand for not-for-profit arts organizations in our country.  Rocco went on to assert this mismatch cannot be balanced by increasing demand–supply must also be addressed.

Thanks to the power of Twitter, the conversation moved outside the walls of Arena Stage and is being held in every corner of the theatre (and increasingly arts) world  with an Internet connection. Continue reading

Stop Marketing to the General Public: Performing Arts Edition

Waiting for Godot set at Theatre Royal Haymark...

Image via Wikipedia

I’m on a mission to remove two words from every marketing plan on the planet– General Public.  Here’s why:

The general public isn’t a demographic – it’s just a short-hand term for people we don’t know. Attempting to influence people we don’t know is a good way to spend a lot of energy and a lot of cash for very little reward.  Click here to read the rest at Handshake 2.0.

In the linked post I focused on why businesses should avoid the general public (because Handshake 2.0 is  a business centered site) but like a lot of for-profit advice, it absolutely, 100% applies to nonprofits. That goes double for performing arts organizations. Continue reading