The core purpose of this blog is teach Third Tribe style marketing techniques to nonprofit leaders so they can connect with their right people and change the world. So you can imagine how exited I was to hear not only had Guy Kawasaki written a book subtitled: “The Art of Changing Hearts, Minds and Actions” but also that he was sending me an advanced copy of the book to review on the blog.
I was not disappointed.
The book is an easy and engaging read, and while the examples lean heavily toward how to use enchantment techniques to build excitement and loyalty around products, the concepts absolutely translate to our realm. For example: Continue reading