Avoid This Marketing Mistake!

Photo taken overlooking Bburg.

I never miss a chance to share photos of Blacksburg

Do you know what’s worse than lack luster marketing?  Marketing that makes promises your organization can’t fulfill.

Case in point:  I’m in Blacksburg, Virginia, this week staying in a hotel that is fulfilling all of our basic needs at a reasonable price.

And yet, we will never stay here again.

Thanks to the hotel’s website that promised an amenity filled room “perfect” for an extended stay, we checked in with high expectations.  Those expectations have been dashed at almost every turn.  I’ll spare you the details about the lack of hangers, broken HBO, ridiculous excuse for towels, and “kitchenette” without dishes and skip right to the two lessons you can apply to marketing your nonprofit organization. Continue reading