Newsletter as Social Media

Image via Wikipedia

Get ready, get set. . .

If 2011 is the year for you to jump in to the social media pool, start with an e-mail newsletter.

This may seem like strange advice.  After all, bloggers were already heralding the death of e-mail in 2007.  So why would I suggest that now, in 2011, you wait to build a Facebook presence until after you have a newsletter?

Because the rumors of e-mail death are  vastly overstated.

In fact, unless your supporters are mostly teenagers, e-mail is your best bet for sending messages that actually get read. Continue reading