This post is part of a series. Catch up on other secrets to social media success here.
It’s ok to admit it–we’ve all been there. At one time or another almost every organization’s social media strategy basically boiled down to “we’ll make a video that goes viral and then everyone will know and love us.”
As many of us have learned the hard way, setting out to create a single video that goes viral and solves all of our marketing and fundraising challenges doesn’t count as a social media strategy–it counts as a pipe dream. That having been said, creating the right content and sharing it in the right way can help you build a support base. These seven tips will help you get started. Continue reading