Many nonprofits are famous for doing their work with almost no resources. It’s an impressive trick, especially in lean times, but this attitude can also negatively impact long-term success.
Nonprofits working in this way often tell themselves this story: Our community doesn’t understand or appreciate our work, so we can’t ask them for more support. Therefore, we have no choice but to continue to do what we can with what we have. Our best option is to scrape together the tiny bits of funding and support we have and cobble them together into something that sort of works.
So what’s wrong with this story? Continue reading