Image by protoflux via Flickr
Many nonprofits are famous for doing their work with almost no resources. It’s an impressive trick, especially in lean times, but this attitude can also negatively impact long-term success.
Nonprofits working in this way often tell themselves this story: Our community doesn’t understand or appreciate our work, so we can’t ask them for more support. Therefore, we have no choice but to continue to do what we can with what we have. Our best option is to scrape together the tiny bits of funding and support we have and cobble them together into something that sort of works.
So what’s wrong with this story? Continue reading
photo credit: Two Ladies & Two Cats on flickr
In your organization’s mission I mean?
Do you believe your stated goals are actually possible?
Do you believe when you get “there” the world will be a better place?
If not, why keep doing it?
If you do believe your cause is worth the time, energy and money you’ve invested, what keeps you from inviting others to invest (or donate) with you?
- Is it a fear of “Shameless Self Promotion“?
- Do you approach fundrasing as begging rather than gaining investors?
- Do you lack the tools or experience to attract your “right people“?
- Is it something I’ve not thought of here? (If so, I hope you’ll mention it in the comments!)
There is nothing I can do about lack of conviction. If, however, you do believe, but you just can’t see the path, contact me or share your dilemma in the comments. We’ll see if we can’t find your right flashlight together.