If you have an idea, opinion, product or service you want to share, you pretty much need to use the web as one of the ways you get the word out. Ideally, you will have your own blog and/or website designed specifically to meet your needs.
But what if you don’t have the time, money or expertise to build a blog or website? What if the thing you want to promote is important but too small to warrant a site of it’s own?
There is another option to try: Squidoo.
Squidoo is a web service created by Seth Godin built on the idea that everyone is an expert on something and needs a way to share that expertise with the world. It can also be a way to make a little money based on that expertise but for the purpose of this post I’ll focus on the promotion, not the payment.
All you need to build a lens (Squidoo’s word for webpage) is an idea you want to promote and enough computer experience to follow directions and make decisions about the look of your lens though a user friendly graphical interface. To get started, the site takes you through a simple, process to create the shell of your lens. The only decision made in this process that can’t be changed is the URL–so double check your spelling on that step and don’t worry too much about achieving perfection on the rest.
Need more direction? Check out these resources for building great lenses:
What are you waiting for? Go to Squidoo now and build your first lens. When your done, come back and leave the link to your new lens in the comments.