You do incredibly important work. Your community would suffer without you. And yet it seems like most people know nothing about you. You write press release after press release, hold meeting after meeting, tweet about every event–to little or no avail. It seems impossible to shout any louder.
The situation is frustrating, because the people that do know you, love you, so it stands to reason if you could reach others they would love you too; and reaching them is so important. By reaching those people you could grow. More supporters means more volunteers, more donors, more audience members and more clients. And all of that means you spend more time fulfilling your mission and less time wondering how you will keep the lights on.
I know it seems shouting louder in bigger venues with more people should help, but it doesn’t. The problem is, all of those people are shouting too–and it’s very hard to hear others when you are shouting.
Luckily, some of the other shouters are just the people you are trying to reach. If you stop shouting and listen for a minute you will find them. Then, rather than shouting your message to them, really hear what they are saying. Answer their questions, offer your support. When it’s appropriate, let them know how your organization can help solve their problem. I promise, it won’t take too many conversations like that one before other people start shouting on your behalf.
The idea of a large room with people shouting is (mostly) a metaphor. In reality, the key is to find the places the people you want to reach hang out (on-line and off) and go listen to them there.
The purpose of Low Hanging Fruit is to help you find those places, teach you how to recognize your people, and how to listen well. We will also spend time focused on how to best respond to your people’s questions and needs and how to craft your own messages using language and tools that will make it easy for them to hear you. Many of these resources will show up here on the blog but if you don’t want to miss anything, be sure to sign up for e-mail updates. Just enter your e-mail address and click the “sign me up” button in the right sidebar. Then the new stuff will be delivered to your e-mail box as soon as it is available.
Enough about me, tell me about you
Being heard is a lot about listening, but it’s also about being ready to talk about yourself clearly and in a compelling way–especially when invited to do so. So here is your invitation.
Use the comment section to tell us about your organization, what makes it great, how you are saving the world or making it more livable, and what you need to do your work better. Can’t wait to hear all about you!