I originally posted this over on one of Mach 30’s sites, but the lessons for fundraisers are good ones–plus I’m a little in love with the Ada Initiative right now and it’s a cause that might not be familiar to all of my nonprofit peeps. Enjoy!
J and I just gave to the Ada Initiative and there are a lot of things about their fundraising process that is well done. I’m sharing it here as inspiration/ideas to steal for Mach 30:
Twitter stream is full of reasons to support their work with Retweets, photos, everything. All of it geared toward the cause, not the organization: https://twitter.com/adainitiative
Website includes specific asks to help spread the word–including sample social media posts: https://adainitiative.org/how-you-can-help/spread-the-word/
Site lists concrete ways people can support the mission of the organization with or without giving money: https://adainitiative.org/how-you-can-help/
Donate page makes it easy to give, has unique funding levels, and includes short, powerful reasons to support the initiative: https://adainitiative.org/donate/
Provides easy ways for supporters to do matching campaigns. Here’s an example campaign: http://bookmaniac.org/make-hackerspaces-better-support-ada-initiative/ –It’s not clear to me how you start a matching campaign which is less good, but that might be because they are nearly…
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